The value proposition is already there.
The building blocks exist. What's needed is to re-orchestrate, simplify, and unify them around key pillars:
- Onboarding experience
- Homepage experience
- Catalog experience
- Search experience
- Offer & product page experience
- Project & list experience
- Content hub experience
- Support experience
The 8 pillars should align with these experience principles:
Driving commerce
Enabling personalization
Embedding user guidance
Clear. Simple. Actionable.
Personalizing the search experience.
We helped users get rapid, precise answers to their challenges by consolidating search, support, and product catalog into a unified interface.
Complete audit of the app and ecosystem: evaluate what works, identify gaps, and redefine the strategic brief around real priorities.
We conducted cross-country user interviews (4 countries, 2 personas) and engaged internal Schneider stakeholders to validate our audit insights and understand both user and organizational expectations.
Competitive analysis of key competitors and sector players to understand what our users value in alternative solutions, identify unmet market needs, and define our unique positioning.
Lo-fi wireframes to quickly define the user journey and content organization, providing the foundation for UI iteration and refinement.
