For over 8 years, I’ve partnered with brands to design how users interact with their platforms, from B2B portals to consumer apps.
Mirum (Acquired by WPP / VML)
Things I do
- Adapt AI to the context and challenges of each project.
- Align brand vision, business goals, and long-term direction.
- Translate user needs into measurable value.
- Evaluate the relevance of AI within the user experience.
- Design user journeys that are both creative and impactful.
- Prototype and test quickly to validate assumptions.
- Work closely with product and tech teams throughout the project.
- Stay curious about clients, users, and how their needs evolve.
